Story Analytics, Messaging and Content Creation Service
Series: Introducing PrecisionStory | Episode 3 | 2 mins 30 sec | 2019
Learn how PrecisionStory Originals is available to create your storytelling content.
Starring: Vince Vasquez, CEO PrecisionStory | Connect on LinkedIn
PrecisionStory Originals' Content Creation service is available to help you create collateral to educate potential buyers about your products and services.
Fundamental to our storytelling process is the belief that the best stories are in the field where customers make decisions to buy your products and services. The challenge is how to draw insights from these stories to drive your storytelling to tell and sell future potential customers, leveraging what the field has learned resonates with customers.
As such, we've developed the Crowdstory and Story Analytics approach to convert stories from the field into a messaging framework, which can then be used to drive your collateral strategy. In this episode, PrecisionStory CEO Vince Vasquez provides an overview of our Content Creation service.
Let me introduce you to the PrecisionStory Originals’ enterprise content creation service, which includes the creation of storytelling assets for the enterprise, as well as story analytics that drive creation of messaging frameworks to help ensure you tell a consistent story across all your communications channels.
The content creation service is one part of the overall PrecisionStory set of offerings and is available to customers who could use help in getting their story told.
Fundamental to the PrecisionStory approach to enterprise storytelling is the belief that the best stories are in the field. This is true whether the end customer, the sales team that won the deal, partner or subject matter expert is telling the story. Put simply, people in the field that are involved in the buying process have direct insights into why customers buy your products and services.
Deliverables include video-based content such as scripts and final videos that can be thought of as creating movies and TV shows for your products and services, which can be shared on video on demand services such as PrecisionStory and YouTube.
Example text-based content includes public-facing case studies, internal win stories, landing pages, at-a-glances, solution overviews, whitepapers and story content for presentations.
Content creation services are also available to create physical books, eBooks and online classes.
For engagements involving the creation of a core messaging framework, the PrecisionStory Originals Content Creation services utilizes the CrowdStory data-driven story analytics approach to content creation.
At a high level, this approach includes:
- Interviewing people from the field knowledgeable about why your customers buy through a standardized set of questions
- Converting these interviews into Story Data
- Running story analytics across this data to drive the creation of a story architecture and messaging framework.
- Creating story assets driven from the messaging framework, including videos, text-based content, presentations, books and online classes.
The PrecisionStory Originals Content Creation service -- formally brought to market under the Crowdstory and Cloudbook brands -- has been helping enterprises tell their stories for over a decade. Our customers include some of the titans in their respective industries, along with start-ups that have received Series A funding.
If you have a story to tell, I invite you to contact us to explore how we might be of service to you.