Introducing PrecisionStory and Why You Should Care
Series: Introducing PrecisionStory | Episode 1 | 3 mins 30 secs | 2019
Learn why you should care about PrecisionStory if you have a story to tell to businesses in this modern era of shortening attention spans and preference for video.
Starring: Vince Vasquez, CEO PrecisionStory | Connect on LinkedIn
B2B Storytelling is poised for transformation as our shortening attention spans and preference to learn through video challenges businesses to do more of their B2B storytelling through quick videos. However, businesses have complicated stories to tell, which won’t fit into a single, short video.
PrecisionStory provides an answer. Watch as PrecisionStory CEO Vince Vasquez introduces PrecisionStory. As a hint, think about what it might mean to create the equivalent of a TV show for each of your products and services.
Welcome to a brief introduction to the PrecisionStory on demand video streaming service and why you should care.
To begin, we’re all aware that digital transformation is occurring across many industries. Here at PrecisionStory, we also believe B2B Storytelling is ready for a transformation as well. Why do I say this?
For one, we all know our attention spans are dwindling. A Microsoft study discovered we have an 8 second attention span, while a Goldfish’s attention span is 9 seconds. The implication is businesses need to tell their story in smaller increments.
Second, when we want to learn something, we’re much more likely to look for a video on YouTube, than go to Barnes and Noble to find a book on the subject.
The implication is we should predominately tell our story not in large 10 plus page white papers, massive 50 to 100 plus slide decks or hour long recorded webinars, but rather in short videos.
That said, businesses have complicated stories to tell, answering questions like why their customers should care, what is the product or service, who else uses it and how does it work. This is way too much content to fit into a single five-minute video.
But as a point of reference, Hollywood figured out a long time ago how to tell a long story: it’s called a TV show broken into multiple episodes.
Why not learn from an approach that has been successful for decades and consider architecting your business-to-business storytelling into a series of short video episodes -- like producing TV shows for each of your products and service -- at a minimum to augment your text based content?
As another point of reference, as consumers we’re more and more likely to watch movies and TV shows streamed via video on demand services such as Netflix, Amazon Prime, Hulu and HBO GO.
So why not consider hosting your B2B stories on a steaming video on demand service that focuses on delivering your content to your target business customers and supports delivering your story told both as single videos and in a series of episodes like a TV show?
PrecisionStory delivers such a service. The PrecisionStory video on demand service for B2B storytelling deploys a familiar user interface, but includes genres specific to business-to-business learning.
And because we can’t boil the B2B storytelling ocean, our first phase of content is focused on the construction industry with a further focus on digital transformation for construction, so our genres include areas like augmented reality, building information models and robotics.
Unlike YouTube, we have organized genres making it easier to find relevant content. In addition, all our content is curated to ensure relevancy and quality. Also, for vendors publishing videos, detailed analytics are available. Finally, we won’t interrupt your video viewing with annoying ads.
Interested? I welcome you to create an account and check out PrecisionStory for yourself.
- You can scroll down to explore the different genres.
- Scroll to the right to check out all the content in any particular genre.
- Click on a cover to watch the video content.
- You can add the video to your MyList, and share it with others.
- You can also rate the content.
- For shows with multiple episodes, you can explore each episode individually.
- You can also provide feedback
It’s free to subscribe at precisionstory.com
And it’s free to add your videos
So if you’re interested, consider creating your own account.
If you want to add or update your videos, please email us at email@example.com.
if you have any questions, please feel free to email me directly at firstname.lastname@example.org