Series: Introducing PrecisionStory | Episode 1 | 2 mins 22 secs | 2019
Learn why you should care about PrecisionStory if you have a story to tell to businesses in this modern era of shortening attention spans and preference for video.
Starring: Vince Vasquez, CEO PrecisionStory | Connect on LinkedIn
B2B Storytelling is poised for transformation as our shortening attention spans and preference to learn through video challenges businesses to do more of their B2B storytelling through quick videos. However, businesses have complicated stories to tell, which won’t fit into a single, short video.
PrecisionStory provides an answer. Watch as PrecisionStory CEO Vince Vasquez introduces PrecisionStory. As a hint, think about what it might mean to create the equivalent of a TV show for each of your products and services.
As consumers, using video to learn has become second nature, such as going to YouTube to learn how to replace a headlamp in a Prius.
But while video has completely transformed the consumer experience, almost nothing has happened in the enterprise, as businesses continue to primarily tell their B2B stories using text.
We believe this is partially because there is no effective place for businesses to publish their videos. That is until now.
Let me introduce you to PrecisionStory, which borrows from the best of Netflix and YouTube for enterprise video storytelling.
First, Netflix provides genres like horror, action and comedy. Genres make it easier to find the TV shows and movies you’re interested in watching.
PrecisionStory also supports genres, but our genres are business relevant by industry with a focus on new technologies, so you’ll find genres like Augmented Reality, Drones, Robotics and Artificial Intelligence.
Second, Netflix pioneered the delivery of TV shows on demand. A TV show takes a long, complex story (like House of Cards) and breaks it into smaller segments, also called episodes. So like Netflix, PrecisionStory also supports telling a long enterprise story broken into smaller segments. We call these “Enterprise TV Shows.”
Although there are many ways to structure an enterprise TV show, in this example, DroneDeploy’s first episode provides a product overview. A subsequent episode highlights a customer and a later episode explains how a specific aspect of the product works.
Third, unlike YouTube, PrecisionStory won’t interrupt you every few minutes with annoying ads. And unlike YouTube, we certainly won’t play competitive ads.
Fourth, like YouTube and unlike Netflix, you’re able to share TV shows and movies with your friends, colleagues, customers and prospects.
And fifth, like YouTube, PrecisionStory is ungated and free to use. No one has to register and sign in to be able to watch anything. It’s also complementary to publish videos.
So if you’re interested in learning more about new technologies or telling others about your technologies through video storytelling, I invite you to check out PrecisionStory.com for yourself.